My work - Fantasy Premier League

UI Design, Brand rollout, UX and UJ upgrades

A big responsibility but a very enjoyable one

I have been the sole designer for this massively popular game from its complete redesign in 2015 to its brand update in 2019.

In phase 1 of this job I simultaneously worked out how to interpret the Premier League's visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! I worked closely with a the Lead Developer from the very start using a modular approach. We developed an online Style Guide that illustrated and documented all the key UI elements before moving on to an iterative, card-based first design stage. Once we were happy with how this was working I was able to start fleshing out designs for whole pages in tandem with the wireframes I'd created.

The top half of the Fantasy Football My Team page

Phase 2

With Phase 1 of the rebrand and redesign firmly bedded in (did I mention the 6 million users?) I was then tasked with implementing the Premier League's 2019 brand refresh and to once again interpret it for the Fantasy game. I worked in a similar way with the lead Developer for Phase 2 but this time we used the Storybook pattern library approach to scrutinise and test each key UI component in the browser. This gave us a firm foundation from which build out the refreshed page designs.

Further work highlights

Several well-known British food items on a wooden background

British Corner Shop

I have been the sole designer for this sector-leading online retailer across all its digital channels and output of printed promotional materials

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An electrician clips a hanging cable in a part-finished building.

Find a Start Recruitment

I had to be versatile for this one not only did I do all the IA, user journey planning, UX and UI design, branding and copywriting, I also project-managed the whole job!

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