My work - Fantasy Premier League

UI Design, Brand rollout, UX and UJ upgrades

A big responsibility but a very enjoyable one

I have been the sole designer for this massively popular game (7 million users and counting) from its complete redesign in 2015 to its brand update in 2019.

In phase 1 of this job I simultaneously worked out how to interpret the Premier League's visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! I worked closely with a the Lead Developer from the very start, using an atomic design approach. We developed an online Style Guide that illustrated and documented all the key UI elements before moving on to an iterative, card-based first design stage. Once we were happy with how this was working I was able to start fleshing out designs for whole pages in tandem with the wireframes I'd created.

The top half of the Fantasy Football My Team page

Phase 2

With Phase 1 of the rebrand and redesign firmly bedded in I was then tasked with implementing the Premier League's 2019 brand refresh and to once again interpret it for the Fantasy game. I worked in a similar way with the lead Developer for Phase 2 but this time we used the Storybook pattern library approach to scrutinise and test each key UI component in the browser. This gave us a firm foundation from which build out the refreshed page designs.

Further work highlights

Several well-known British food items on a wooden background

British Corner Shop

I have been the sole designer for this sector-leading online retailer across all its digital channels and output of printed promotional materials

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An electrician clips a hanging cable in a part-finished building.

Find a Start Recruitment

I had to be versatile for this one not only did I do all the IA, user journey planning, UX and UI design, branding and copywriting, I also project-managed the whole job!

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